In the first place, Push marketing is a technique to push the customer towards the product. It is done through big ads and attention-grabbing claims. The main aim is that the customer is well aware of the product. On the other hand, pull marketing is a strategy that aims to increase the demand for the product. Thereby, This is done by pulling the customers towards the product. Pull marketing strategy consists of marketing the product on the internet. Whereas, Push marketing strategy is more about a traditional approach. In the first place, It aims at pushing the customer towards the product. Further, It is not easy to decide as companies spend millions on advertising. If the advertising strategy went wrong, it would result in high losses for the company.
WHAT’S IN IT
EXAMPLES OF PUSH-OUT MARKETING STRATEGY
This marketing strategy pushes the product to the customer following ways
- DIRECT SALES
We can see the salesman convincing the customer to buy a specific product.
This is a kind of push marketing.
Consequently, here the seller approaches the buyer and makes sales.
- TRADE SHOW PROMOTION
Another way to approach the customer is through trade show promotion.
As many customers visit trade show promotions for finding sellers.
Hence, it results in higher profits.
- PACKAGING FOR HIGHER SALES
Many big companies focus on packaging.
In brief, the packaging is the face of your brand.
Generally, Based on packaging, the maximum people compare your product with your competitors.
ADVANTAGES OF PUSH-OUT MARKETING
There are a lot of advantages of push marketing, some of which are as follows.
1 BENEFICIAL FOR MANUFACTURERS
It is beneficial for manufacturers.
As they are trying to create a sales channel.
This also helps distributors for product promotion.
2 AWARENESS OF THE PRODUCT
It creates product awareness.
Hence, product demand in the market.
3 ECONOMIES OF SCALE
It is always found to be cost-effective to carry out production at a larger scale.
Moreover, If we apply push marketing techniques, then automatically, production will rise.
Therefore, The production cost will reduce, which will help in most profits.
DISADVANTAGES OF PUSH-OUT MARKETING
There are a lot of problems with push-out marketing, some of which are as follows
1 ACTIVE TEAM REQUIRED
There is a need for a dynamic sales team that would attend the retailer and distributors.
2 POOR NEGOTIATING POWER
As the manufacturers are the ones convincing the retailers and distributors.
They convince them to stock a particular product.
Hence, they cannot negotiate on the price with any of them.
3 UNPREDICTABLE DEMAND
Generally, the product promoted is new, and there is no record of market reaction.
Hence, it is difficult to forecast product demand.
4 EXPENSIVE
The promoter aims to create a long and loyal relation between the company and the customer.
Furthermore, it is not sure that the customer would again come and buy your product.
Therefore, this could be a possible reason for the loss.
DESIGNING PUSH MARKETING PLAN
A push-out marketing plan can implement by following these underwritten steps
1 RESEARCH Firstly, we need to research the location, sex, age, race, socioeconomic status, and other details about the customer.
It is generally seen that push marketing tips target to form a relationship. Subsequently, These relations form with either the youngsters or the elders.
As these people are more likely to form relationships with the firm.
2 DETERMINING MARKETING MIX Secondly, it is important to decide which medium to use for advertisement.
generally, companies advertise there a product at a larger scale.
Hence they go for mediums like
1 Advertisement
2 T.V
3 Online
4 Print ADs
3 DESIGNING ADVERTISEMENT→ After the decision about where to launch the AD, the design is decided.
It is suggested that the message should be easy to understand.
The message should give call-to-action to the viewer.
Advertising is one of the most important keys to any type of promotion.
For Example, If you launch a new cloth brand in the market.
Now, since you have a new brand, you are not well identified in the market.
These platforms have a wider reach.
You would notice that after the promotions, there will be some increase in the customers.
Moreover, your brand would become more recognized.
CAREERS IN PUSH MARKETING
Then you should check out various career options in the field of push marketing, which are
1 SALES MANAGER As the name suggests, a sales manager manages sales.
Moreover, He is concerned about working with clients, managing the accounts of the firm, etc.
He is not only responsible for sales of products.
But also has visible input in the application of any type of push marketing tips.
EDUCATION/EXPERIENCE The marketing degree is not necessary for a sales manager.
But this degree would surely benefit a sales manager.
You can even have a degree in Business Administration in communication.
2 MOBILE MARKETING MANAGER is concerned about efforts that utilize mobile phone technology.
This is one of the fastest-growing new types of marketing.
It requires a new strategy to convince customers towards mobile phones.
EDUCATION/EXPERIENCE A degree in marketing needs a mobile marketing manager.
You can also know public relations or database management.
3 GRAPHIC DESIGNER A graphic designer makes images, logos, and any other visual media included in making advertisements.
A graphic designer uses tools like Adobe Photoshop and Illustrator.
They have to find out the best ways to attain customer’s attention.
This aims to convert them to buy the product by just looking at the advertisement.
EDUCATION/EXPERIENCE A marketing degree is not necessary.
Here as most of the work to be performed is of persuasive intent.
Additionally, Simple knowledge about digital marketing can be helpful.
Interest in design and hold in designing skills is a must.
CONCLUSION
Push marketing definition says that it is a technique to push the customer.
It is done through big ads and attention-grabbing claims.
The main aim is that the customer is well aware of the product.
On the other hand, pull marketing is a strategy that aims to increase the demand for the product by removing the customers towards the product.
DESIGNING PUSH MARKETING PLAN
Firstly, it is essential to research the location, sex, age, race, socioeconomic status, and other details about the customer. Secondly, it is essential to decide which medium should be used for advertisement.
After deciding where to launch the AD, the design is decided. Teams of graphic designers determine the look and the message shared by the advertisement.
Various careers in this field include sales manager and graphic designer.