4 steps to build your own unique brand persona | Just like Coca-cola

Do you know what Coca-Cola is? Absolutely, a soft drink brand that serves their drinks all over the world. It is the Brand persona. The image that is created in your mind about Coca-Cola is its brand image. This image is created by Coca-cola with the help of their marketing campaigns, appealing stories, etc. You […]

Branding | What is Branding, and why it’s important?

Branding is a steady process of building a link or an attachment between a corporation and the consumer’s sentiment for making for a personal connection that helps to build trust. The brand is the positive or negative image of the product in the minds of our consumers. It is an emotion or feelings produced towards […]