Equity Theory of Motivation

Equity theory exists in the real world, and with the help of social media, this is rising. In organizations, we can feel that people are suffering from this theory, and that’s why they are lacking motivation. Now without further delay, let us understand this theory in detail. And let us first start with a real-life […]

The Ultimate Guide of Brand Equity in Marketing

Every organization wants to advertise the products and services in the market, which can impact consumers.  ‘Brand equity’ is the best way to rule your company’s marketing and earn a profit. It is a strategy that provides the best experience to the stakeholders of your company. Brand equity is a known phrase in the marketing […]