Gap Model of Service Quality(5 Gap Model) | Understand your Customer better
The GAP Model was first proposed by A. Parasuraman, Valarie Zeithaml and Leonard L. Berry in 1985
The GAP Model of Service Quality helps the company to understand the Customer Satisfaction
In-Service Industry, the GAP Model is widely used to understand the various deviations that are occurring in the process of service delivery to potential customers.
GAP Model creates a roadmap for the overall service delivery process and identifies the gap between the processes so that the complete model works efficiently and effectively
The GAP Model of Service quality helps to identify the gaps between the perceived service and the expected service
Five Gaps occur in the Service Delivery Process Like The gap between Customer Expectation and Management Perception, Service Quality Specification and Management Perception and many more
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