We have a proven track record of success in the performance marketing space. Our team has been working with clients for over 10 years and we have seen it all! Let us help you drive more traffic, increase conversions, lower costs and provide real results

Why Performance Marketing is a great investment?

PPC Ads are a wonderful investment for your company because they’re short-term cost generating long-term gains. PPC marketing can be relatively inexpensive when compared to various other advertising methods like TV, radio, newspaper and yellow pages yet produces significant results for many small businesses because it allows them to target potential customers based on specific factors like location and demographics without having the biggest expense upfront. 

Advantages of Performance Marketing

Access to a Wider Audience

Performance  marketing doesn’t rely on geographical boundaries, which means that you can reach out and attract customers from all over the world as long as they have an Internet connection. This makes it relatively easy for your business to expand its borders without having to limit itself geographically. Digital marketing enables your business to break out of its geographical limitations.

More Targeted Marketing

With traditional forms of advertising, you have no way of knowing whether the people who are seeing your ads are interested in what you have to offer. There’s a reason why you see so many adverts for weight loss products on TV, and it’s because they know that their target audience is watching at that time. With Performance marketing, you can be far more targeted about who sees your ads.

Greater Visibility

Performance  marketing gives your company visibility, which is extremely important in the early days of any business or if you are starting out as a freelancer or an entrepreneur. The more visible you are, the more likely people will be to visit your website and find out about what you have to offer.


It’s usually cheaper to promote your business or brand online than it is with traditional marketing methods. With Performance  marketing, there are many free online tools available that you can use to promote your business without having to spend money on promoting offline.

Data-driven Marketing

Performance  marketing offers the ability to track and measure results accurately. It’s far easier to see exactly how your marketing is performing online, which gives you a better idea of what works and what doesn’t work for your business.

Higher Conversion Rate

In Performance Marketing, you are targeting a specific set of audience so there are higher chances of conversion because you’re displaying to the people who are more likely to buy that products. 

services business

0 %

leads increased

0 %

trfic increased

We implemented our advanced PPC ads strategy to help a restaurant business and this is the result we got. 

ecommerce business

0 %

orders increased

0 %

traffic increased

We runs ads for one of our ecommerce client using our strategies this is the the results we bring into the business.  

Are Performance Marketing Essential to Business?

Yes. Google Ads are typically the most cost effective for small businesses with low budgets.  Paid search advertising, especially through Google Adwords, is an excellent way for companies to reach potential customers just as they’re looking. The best part about PPC ads is the targeting options through key words and location. PPC ads are very relevant to the search keywords that each company bids on. As one of the largest internet advertising platforms, Google runs every single ad auction two billion times per day. Payment for these ads happens in real-time and bidding strategies can be adjusted any time at no charge with almost instantaneous changes to results. 

Our Performance Marketing services

Search Ads

Paid search advertising with an experienced firm like ours is an excellent way to reach new customers interested in your products and help turn browsers into buyers. Our team of experts helps to effective paid search campaigns that convert the right customers into leads and sales.

Display Ads

You’ve seen it while you were browsing the web, but did you know that display advertising can get your business in front of customers when they visit your industry-related competitor and affiliate websites? Our team of experts will create display ads using photos and text that best represent your business.

Video Ads

Video Ads are an effective way to get your message in front of customers. Achieve remarkable customer engagement with Video Ads in Facebook and YouTube. Advertise on video content that your customers will remember to increase sales and build brand awareness

Shopping Ads

Google Shopping ads allow you to sell more products. Google Shopping ads show your products in a carousel above and beside the main Google search results. When prospects click on your ad, they see the products and prices on your website. Get more sales from shoppers who are ready to buy now.

Remarketing Ads

Remarketing is a great opportunity to get those customers who have already shown interest in your business to actually convert into customers. And since you are reaching them with ads they are likely to take notice of, the conversion rate will go very high. Let our team of experts helps you to get lost customers back.

Facebook Ads

Facebook lets you target ads at very specific audiences. Because of the possibilities, an ad budget can go quickly, and it's important to know how to get the most out of your Facebook ad spend efficiently. We plan, create, optimize and analyze highly targeted Facebook ad campaigns that generate high ROI for your business.

Instagram Ads

Instagram is a visual platform as we all know and high-quality images will win the day for any business. Our expertise lies in creating campaigns that naturally attract and engage the right audience for your business. Lapaas can help you achieve your marketing and sales goals, increase website visits, conversions and awareness.

Linkedin Ads

LinkedIn is the No 1 place where B2B decision makers network, look to solve problems and discover business solutions. With LinkedIn Advertising, your company can connect directly with these decision makers and deliver messages that resonate better than a cold call. Let us maximize the effectiveness of your LinkedIn advertising campaigns.

Hotstar Ads

Hotstar, India's top destination app for TV shows and movies. For advertisers, TV show and movie content on Instagram gives them a new medium to reach engaged users in an authentic way. To help you drive more traffic, increase brand awareness and deliver measurable results to your business, our team can help you in every step.

Why Lapaas Performance Marketing Services?

Google Adwords is a powerful tool for driving traffic to your website, but it can also be difficult to use. You deserve an experienced team who can make sense of your google ads account and help you get the most out of your advertising spend.  Let us help you! We are experts in Google Ads Services and we will manage your ad campaigns so that they work for YOU, not against you. Our team has been working with clients for over 10 years and we have seen it all! You can trust our expertise when it comes to making sure that your campaign is maximizing its potential at every stage of the process

Detailed Reporting

We provide clear, concise reporting to our clients for their marketing campaigns.

Dedicated Pay Per Click Specialists

We have dedicated Pay Per Click specialists who solely work on your campaign to bring results.

Advanced Marketing Strategies

We use advanced and proven strategies to bring results in a cost effective manner.

11+ Years of Experience

We have 11+ years of experience so we know what works or what doesn't work.

Struggling to get more sales?

Performance Marketing services will help you grow your business by increasing conversions, lowering costs, and providing real results which matters most to your business. We’ll provide you with a custom strategy based on what we know works best for your business so you can quickly see an improvement in performance without wasting time or money on ineffective campaigns.

You can expect the best ROI from our performance marketing campaigns because we know how to get people in front of your product or service at the right time with the right message. Contact Lapaas today for a free consultation on how Performance Marketing can help grow your business. 

How we do?


We try to understand your business and will condust keyword research.


We make custom strategy for your business based on the research we conducted.


We will run your campaign, measure the results and make changes. if necessary.


We give our clients a detailed report of their campaign's activity.



Lapaas is the best digital marketing agency I've had the pleasure of working with. They are proactive and creative, and always ensure that we're aware of our customer needs. Lapaas has helped us create a brand that we're proud to carry and has helped us grow as a company.
mohit verma
Business owner
One of the best digital marketing agencies in Delhi. No doubt about it, I've seen a lot of them, but Lapaas is by far the most innovative and ahead of the curve. The work they do is out of this world. I always recommend them to people who are looking for top-notch digital marketing services.
anil wadhwa
I am lucky to have chosen Lapaas for my digital marketing needs. The team of experts assigned to me did an excellent job with the strategy, copywriting, and design. More importantly, they were always available when I had questions or needed advice. My website is ranking higher than ever before and I'm happy to say that I owe that success to Lapaas.
anmol singh
Business owner
I've been using Lapaas for a few months now and I have to say that the team is amazing. They are always willing to go the extra mile and help me in my marketing endeavors in a way no other agency has.
Inderjeet kumar
marketing manager


Performance marketing is a marketing strategy that focuses on achieving measurable and consistent results, such as leads and sales. It differs from other forms of online advertising because the metrics used for its success are sales, leads, and customers rather than click-through rates and page impressions.

Performance marketing is one of the key areas of digital marketing which focus on paid advertising to bring new customers. There are a lot of advantages of performance marketing which includes it provides you real time conversion and leads, you can target specific audiences, it is cheaper as compared to traditional marketing and it is measurable.

Performance marketing includes all forms of digital marketing which includes paid advertising such as PPC Ads, Linkedin Ads, Facebook Ads and twitter ads.

How much performance marketing will cost you depends on the results you want to achieve  and your marketing budget.

All paid advertising channels has a distinct characteristic. Which platform will suits your business is depends on the industry in which you’re or your marketing goal.

Facebook advertising offers you the ability to show ads only to people who meet certain criteria, and place them in front of those people at any given stage in their path down your customer journey. With this level of precision and targeting opportunity, you can spend your ad budget wisely and really boost conversions for any type of business

Both are best because both offers distinct features to market your business, which one will suits your business is depends on the type of business you do and your marketing goal. 

PPC is the most targeted form of online advertising,  because your ads are only seen by individuals who are searching for products related to those specific words.The advantages of PPC include instant traffic, lead generation, and market research.

About Us

Lapaas Digital is a leading digital marketing company which helps businesses to grow their digital presence. Lapaas Digital not only follows the latest trends in digital marketing, but also focuses on core fundamentals of business and marketing to help your business reach its full potential through well-planned strategies.