How Virgin Group Earns | Virgin Group Case Study
Do you know how Virgin Group Created more than 200 Branded Company?
Virgin Group is a World famous Investment focus company and world-recognized International Brand.
Virgin Group is founded by Richard Branson whose net worth is 430 Crore USD.
It is currently working in more than 35 countries across the Global.
Last year, Virgin Group reported $21.1 Billion in revenue.
So let’s read the Case Study of the World famous Company Virgin Group. In this case study, we will discuss how Virgin Group Started and how much profit they will make per year.
What’s in it from me
1. About Virgin Group
Virgin Group Ltd is a British Based Investment focused company founded in 1970. The Virgin Group is the world’s leading investment group and most recognizable brands in the world.
The Company has invested in many sectors like travel, tourism and mobile etc. The company has more than 69000 employees in more than 35 Countries.
The company is founded by Richard Branson and the company Virgin Group is managed by Virgin management who is supported by Richard Branson Family and responsible for the growth of the Richard Branson.
The Company Generate more than £16.6 Billion in revenue annually. The Company has 53 million customers worldwide.
There are more than 60 Virgin Companies worldwide. The company has a diversified grouping of more than 2,00,000 privately held companies.
2. How Virgin Group Started
The Virgin Group has been started with an idea of mail record to help the Magazine companies.
The Virgin group is started By Richard Branson and Nik Powell. Both consider themselves in A Virgin that they named their company Virgin Record. The first recording produced by record by Virgin record was Tubular Bells stayed on UK Chart for 247 Weeks.
The Virgin Records grew up and turned to Virgin Music one of the top 6 record companies in the world. In 1984, he decided to expand their business and acquire the Voyager Group travel company.
In 1985, they started Virgin holidays. In 1992, Richard Branson’s company faces some financial crisis, but Richard Branson never lose their hope at that time and They Started Virgin Radio in 1993.
He also launched Virgin trains in 1997, who became the most criticised company in a year.
In 1998, they launched Virgin Mobile. In 2004, they launched Virgin Galactic who operates in Spaces.
3. What Virgin Group Do
We know that Virgin Group is an investment-focused company thus Virgin group has many Subsidiaries Companies invested in several companies.
Virgin Group has Virgin Active, Virgin Atlantic, Virgin Books, Virgin Care, Virgin Mobile, Virgin Connect, Virgin Holiday, Virgin Radio and Virgin Racing etc.
All these companies have their business model and stream of revenue. For Example, Virgin Books is a book publishing company who publish books.
Thus the revenue model of Virgin Group is very simple they generate revenue from All their subsidiaries companies.
|Virgin Active||20%||Health, Gym Chain|
|Virgin Atlantic||51%||Travel, Airline|
|Virgin Australia Holdings||8%||Travel, Airline|
|Virgin Connect||15%||Travel, Airline|
|Virgin Experience Days||80%||Hospitality|
|Virgin Galactic||33%||Travel, Aerospace|
|Virgin Holidays||51%||Travel, Tour Operator|
|Virgin Hotels||100%||Travel, Hotel Chain|
|Virgin Hyperloop One||Travel, High-speed rail|
|Virgin Limited Edition||100%||Travel, Hotel Chain|
|LimeBike||100%||Travel, Motorbike Taxi|
|Virgin Media||0% with 100% owned||Communications|
|Virgin Money UK||13%||Banking|
|Virgin Oceanic||Travel, Undersea|
|Virgin Pulse||100%||Business Services|
|Virgin Radio||100%||Entertainment, Radio|
|Virgin Rail Group||51%||Travel, Trains|
|Virgin Trains the USA||Travel, Trains|
|Virgin Vacations||100%||Travel, Tour Operator|
|Virgin Voyages||49%||Travel, Cruise line|
4. How Much Profit Virgin Group Make
Virgin Group is a group of various companies.
Revenue and Profit of Every company are different but in this post, we will discuss the total revenue of the Virgin Group.
The virgin Group generates 1660 Crore Great Britain Pound.
5. SWOT Analysis
SWOT is a term in business in which we analyze the Strenght weakness Oppturnities Threats of a business. The SWOT Analysis of Virgin Group is following
- Great Leadership By Richard Brandson Who takes the Company to the next level
- Richard Branon used Effective marketing strategy to promote their business
- The company has a lack of focus on one product or service
- The company face Financial Problem in Virgin Atlantic
- The finds and utilize the new source of competitive advantage
- Investing in undermining economics likes India and china
- Leadership issue after Richard Branson
- Financial Problems due to investing in risky businesses
7. Fun & Facts
|Categories||Financial Services, FinTech, Venture Capital|
|Headquarters Regions||European Union|
|No. of Employees||10001+|
8. Management Team of Virgin Group
Virgin Group is started by Richard Branson who was a great Entrepreneur. Richard born July 18, 1850, In Surrey, England.
They struggled a lot in their school life and that’s why they dropped the School at the age of 16. A decision of creating Virgin Records lead him to a great Entrepreneur.
Here is the team of Virgin Group who successfully run the empower of Virgin Group.
|Chief Brand Office||Lisa Thomas|
9. No. of Exist
Virgin Group has total 8 exist which includes most noticeable Square, Virgin Pulse, and many more.
List of Exists
|Virgin Pulse||Consumer, Health Care|
|Free now||Apps, Mobile|
|Virgin Australia||Travel, Air Transporation|
|SideCar Technology||Apps, B2B|
|Pikum||Sports, Web Development|
10. Acquisition By Virgin Group
|Pikum||March 1, 2008|
|Circle Lending||May 17, 2007|
11. Investments of Virgin Group
The Virgin group has made a total of 43 Investments. The list of their investment is following
|Organization Name||Date||Money Raised|
|Sofar Sounds||May 22, 2019||$25 M|
|Loan Snap||Jan 29, 2019||$4.7 M|
|Loan Snap||July 20, 2018||$8 M|
|wi Group||Jan 30, 2018||–|
|Bitpay||Jan 2, 2018||–|
|Virgin Hyperloop One||Dec 18, 2017||$50 M|
|Transfer Wise||No 2, 2017||$280 M|
|Classcraft||Sep 5, 2017||$2.8 M|
|Memphis Meats||Aug 23, 2017||$17 M|
|Blockchain||June 22, 2017||$40 M|
12. Competitors Of Virgin Group
The Virgin Group has major 3 competitors to compete with. Although Virgin groups hold companies in various sectors.
Thus every company has different competitors in its industry. Their first major competitor is BT who provide communication services to the consumer and business sector worldwide.
Their second major Competitor is Airtel Company who offers Voice calling, messaging and data services.
Their third major competitor is American Airlines who provide travel services to global.
13. Marketing Strategy of Virgin Group
Virgin Group Investment team mainly focuses on these 5 core consumer sectors:- Travel & Leisure, Telecom & Media, Music & Entertainment, Financial Services and Health & Wellness. The aim is to give long term capital investment to these sectors.
The company provides value to investments in 3 ways :
- Track Record and Sector Expertise of these 5 sectors
- Experience and understanding of Consumer Behaviour, Marketing and Brands
- A strong network of Investors, Management teams and alumni
Virgin Group is also an active technology-focused venture investor. It has 24 Million+ visitors on social media in a year which is gained due to Marketing Digitally. If You want to gain your digital customers through Digital Marketing, You can contact Lapaas Digital Marketing Team.
- Virgin Atlantic cuts 1,150 jobs amid $1.6B rescue plan.
- US Passenger Train Service Cuts Ties With Virgin Group.
- Bain Capital becomes the new owner of Virgin Australia after creditors agree to $3.5 billion deal.
- Richard Branson’s Travel Empire Is Crumbling due to Covid-19. Only Space and Hyperloop Can Save It.
- LimeLight Sports buys mass participation company Virgin Sport
- .Virgin Hotels Las Vegas Announces World-Class Restaurant Partners. The partners will bring new and unique dining and hospitality experiences to the revitalized property.
Sir Richard Charles Nicholas Branson commonly known as Richard Branson, A British Bussiness Tycoon is the owner of Virgin Group. In the year 1970, He founded a company as Virgin Record with an idea of mail record to help the Magazine companies. Now It is Virgin Group which consists of more than 400 companies in Different Sectors.
When Richard Branson and Nik Powell founded the company, They consider themselves a Virgin in Business Industry. So they named their company as Virgin.
Virgin Group consists of approximately 70,000 employees in more than 60 different companies across 35 countries.
Josh Bayliss is the CEO of the Virgin Group. He joined Virgin in the year 2005 as the Group’s General Counsel and then became the CEO of Virgin Group in the year 2011.
Richard Bradson, a British business magnate, investor and the owner of the Virgin Group has 410 crores USD as net worth at the age of 69 years.