A DUMMY’S GUIDE on
HOW TO START A PODCAST: COMPLETE STEP BY STEP GUIDE
Praise it, embrace it or hate it, voice search are taking the searches on internet by storm, & are now becoming a dominant influence on how content is searched & created on the web.
Even believed by some experts that voice search may one day rule the roost as far as search mediums go.
(As a result many sites such as Anchor.fm are providing free podcast sercices.)
As, The global market for voice search devices grew 187% in the Q2 of 2018.
The Chinese market for voice search devices accounted for 52% of Global smart speaker growth in 2018.
So What? How is podcast related to all this?
Well, As you’ve observed, for instance, whenever we do a voice search on Google, the answer we get in return is also Google’s assistant voice, which is not that natural.
That’s why it could be speculated that in future – search engines would include voice-only podcasts to answer voice searches.
“And it’s better to be part of revolution than watching from side-stands.
What’s in it for me?
WHAT IS PODCAST?
Acc. To Oxford English Dictionary:
“A podcast is an episodic series of digital audio or video files which a user can download in order to listen. Alternatively, the word “podcast” may refer to the individual component of such a series or to an individual media file.”
Or in simple language: When Someone broadcasts over an iPod, it is very likely he is either listening to a podcast or doing one. (NO PUN INTENDED!)
The term Podcast was coined by Ben Hammersley as a composite of words iPod and Broadcast. (Yeah, I Know Steve jobs didn’t left a corner without Innovation).
This love for podcast could be reasoned though, as social animals we humans tend to crave for others’ opinions to get some kicks in our own daily life, as we see it.
But How this channel of communication, came into existence exactly
HISTORY OF PODCAST
The history of podcast isn’t just iPod and internet, it also includes MTV. Well in early 2000s, MTV VJ Adam Curry in collaboration with Dave Winer came up with the idea of – to automatically deliver and sync the textual content to portable audio players. (And that’s “how podcast app work”.)
IPODDEXR was the first app which was based on this idea of podcasting. And by late 2000s, Audio Podcasts started to take over radio, as the cheaper hardware and software needed to do the audio recording and editing were now accessible to general audiences.
And in this way, It paved the path for, as we know it today – Podcasting.
The main difference between radio and podcast is the convenience of the listeners. That is in simple words, its radio over internet.
FUTURE OF PODCAST:
As social beings, we humans are very interested in other people’s lives. (not pointing towards Indian Aunties).
In Retrospect, it paved the way for the young adrenaline-fueled optimists a.k.a. Vloggers.
Vlogging is another baby of the Internet, comprised of the words: Video and Blogging. And it took over, at least YouTube, by storm.
But Podcasting countered by introducing new a new Podcasting Format: Video Podcasting.
Which compelled even Vloggers to start Podcasting.
HOW TO START A PODCAST:
Today setting a up a Podcast could be the second easiest thing to do, compared to eating someone’s birthday cake.
Practically, if you’re just starting out then it would be advisable to pull out your smartphone and start recording your thoughts, either in isolation or with a group of friends.
As Technology is depriving us from social encounters in our day to day life, the hunger for social content, within us, is increasing exponentially.
As you begin to grow, you can further your professionalism by adding:
Nowadays, smartphones are filled with over-the-top technology, but if still doubt your phone’s mic, you can anytime buy a mic. A full-fledged mic won’t only give satisfaction, but will boost the quality of the voice recording being listened by your audiences.
2) DAW/Audio editor:
A decent audio editor can do a great job, but if you want to go further with your audio’s quality & want to add some sound effects, and other things, then you should go with a DAW. The only difference between a DAW and Audio Editor is that: DAWs are far more costlier than a Decent audio editor, as DAWs are packed with lot of effects and plugins, which are used by Professional Music producers.
Well, I believe you already know that.
WHERE TO PUBLISH YOUR PODCAST
Well hoping, You’ve alredy recorded, edited & finalized your 1st podcast. Now the most crucial part comes, Sharing what you were Making. Well there are 100s & 1000s of existing platforms that could be the place to publish & make it online on the INTERNET.
The platforms available for the same are:
Well, The Multi-billion worth Music Streaming provider, is one the best place to upload your podcast. With it’s massive no. of subscribers around the world, it’s one of the best platform to start your podcast journey.
2. Google Podcasts:
Google is every where (even on iOS!). But the Tech-giant does it really well, one of the best things to do is its simple user-friendly interface, with google’s trademark Analytics.
Soundclound, heaven for podcasters, is one of the best place to publish your podcast, and be found. With its user being the top players of Music production & podcasting, the platform provides amzing opportunities to grab new audiences. And needless to say its basic plan works fine & is completely free.
And if you want your podcast(s) to be available on every podcast-able platform then use Anchor, for free.
Anchor is a free service, which helps podcasters to easily publish their podcasts on their choices of platforms.
HOW TO UPLOAD PODCASTS WITH ANCHOR.FM
1. SIGN UP.
2. Start by clicking on new episode
3. Now either record on the go (or upload existing episode)
4. Save it!
5. Add Title & Description.
6. Customize Further
8. Add your Podcast’s Title & Details:
9. Congratulations! (You uploaded your first Podcast, hopefully)
10. Now Distribute it ( wherever you want to):
HOW TO EARN FROM PODCAST
Have you ever wondered “how podcast make money”?
If yes, kudos! If not, then wonder, because its time to earn from your hardwork.
To your happiness, there are a lot of ways a podcast, or a podcaster, can earn money. (Usually the business model of podcasts is same as of talk shows)
We are not talking about cents here, but big money as you might be surprised that an average podcaster earns around: Rs. 10-30+ lacs/year. (Damn you my CA Coaching!)
And the streams of the revenue are:
1. Subscription and paid content
Many Podcasters charge a subscription fees on their sites or channels. It’s not widely popular as most of the podcasts you’ll are free of subscription cost.
On-Demand podcasts are also a stream of income of income to the podcasters.
Usually Subscription based podcasts are only done by Big & famous Podcasters, as their content is valued by its audience as: premium.
2. Product Placement A.k.a. Affiliate income
Usually podcasters earn from Affiliate incomes, as they give a shout-out to the sponsors of the videos, and provide an affiliate link on their sites or in their podcasts description over YouTube.
It is a prevailing practice usually done by Podcasters, as they earn by showing advertisements in middle of their episodes. This practice is also performed by music providers such as Gaana and Spotify, in their free plans.
Podcasts can be sponsored by sponsors, there are many types of sponsors such as: Title sponsors, Season sponsors, Episode sponsors.
A Podcaster can also earn through promoting others’ songs, books, movies, web-series, and more. The paid promotions depends on the Popularity and Influence of the Podcasters.
TOP PODCASTS TO LISTEN TO:
The internet is flooded with hundreds of thousands of podcasts, but some of the best that I would suggest to listen to and give a try, would be:
1. Cyrus says
Cyrus Sahukar hosts this podcast, it mainly focuses on the pop-culture and current affairs in the world. The comic persona is the crux of the show that he carried from early 2000s MTV period.
2. Anupama Chopra Film Review
Well Famous movie critc Anupama chopra discusses movies, and reviews some the classics from all over the world.
3. Red FM Bauaa
Well in this Podcast, RJ Raunik goes full Bauaa and roasts people as he goes on from being a charismatic RJ to a Village Farmer.
4. Akash Chopra
Former Indian-cricket player discusses hot cricket topics with some of the most renowned faces from the Indian cricket team.
This is not the end. I wish you all the best for your Podcast.
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