5 Important Points to Know about Communal Marketing

Have you ever seen ads on TV or any posts on social media platforms where ordinary people share their positive experiences with that particular product? hence, These types of ads are part of communal marketing. So, In this blog, we will learn what is communal marketing and how you can implement it in your business. […]

Kotter’s 8 Step Model – Implementing Change Successfully

John P. Kotter is an American professor at Harward Business School and also a specialist in change management as well as leadership. Kotter, in 1995 gives 8 step change model for effective change management. So, Kotter’s eight-step model – showing a road map for change based on common errors made by organizations. Kotter’s 8-Step Model […]

Lewin’s Change Management Model – 3 Stage Model of Change

In the earlier-20th century, social psychologist Kurt Lewin first described the process of individual change as- Unfreezing (when you overcome inertia, existing habits and mindsets also break down), Change (a period of confusion when you challenge the old ways. But, as yet the future way of being is not clear), and Refreezing (when you form […]

Change Curve – Accelerating Change, and Likelihood of Success

The change curve is a very helpful way of understanding the process of change. In this blog you learn about the change curve, the impact of the change curve, stages of the change curve and practical observations of the change curve for leading and managing change. Whats in it What is the Change Curve? The […]

Why Change Can Fail – Knowing What You Should Never Do

Before we start, why does the change or why change can fail, let’s know what the organizational change is? Here is the descriptive definition of the organizational change: What does the organizational change exactly look like? The organizational change means the company wants to alter its policies and strategies and adopt new technologies and want […]

The Burke Litwin Change Model – Unraveling the Organizational Change

So, The companies are very dynamic nowadays. You might also have seen a list of organizational changes in your company. also, Change management is a necessary part of any company. hence, In this article, we will discuss The Burke-Litwin Change Model of Change. What’s in it- What is the Burke Litwin Model of Change? This […]

SIPOC Diagram – Making Sure Your Change Process Serves Everyone

The SIPOC diagram is a six sigma tool that we use for business processes. So, The term SIPOC stands for the supplier, input, process, output, and customers, which form the columns of the diagram. Because the diagram does not contain much detail about the process, it is a high-level process map. If we need to […]

The ADKAR Change Management Model – Methodology

The change is necessary, and is very important for the growth of a company. But change can be difficult and hard for individuals. So most of the employees in the company resist change as they used to do work with the old way and that way is more comfortable for them. Hence no one wants […]

Bridges Transition Model – Guiding People Through Change

Change is the biggest obstacle, in this article, we will discuss how to overcome the resistance to changes in an organization or business.  In simple words “How to come out of your comfort zone and make effective decisions or changes” or “How to convince or guide a person to a change in their life. The […]

Leavitt’s Diamond – An Integrated Approach to Change

Leavitt’s Diamond is a Plan or structure for understanding the connection between the key factors in an organization, and building an integrated change strategy. Leavitt’s Diamond is also a model apply that to and used for change management. So, It gave insight into a company’s critical success factors and develops in the early 1970s by […]