Ideas and Strategies for “low cost” Marketing

Introduction Low-cost marketing is generally useful for those businesses who do not have more finance to spend on marketing. Therefore generally small businesses or startups use it. Today more than 60% of businesses around the world follow these strategies. WHAT’S IN IT  Low-cost Marketing Strategies There are some strategies which are explained in detail below, […]

15 Proven Low cost branding Ideas For Your Business

Do you know? 94 per cent of consumers have discontinued communications with a company because of irrelevant promotions or messages. Branding means promoting and marketing your brand. Branding is all about relating your products and services to your consumers. Low-cost branding is promoting your company with a low budget.  WHAT’S IN IT  Low-cost branding ideas […]

Undercover Marketing

Introduction So, A strategy of Marketing without advertising is Undercover marketing (Stealth marketing, Buzz marketing). It is marketing generally used in the small business because of its low cost and leads to high customers. WHAT’S IN IT  What is Undercover Marketing? Firstly, Marketing where a product is introduced to a consumer that does not seem […]

What is User-Generated Marketing?

Do you know User-generated marketing?  User-generated marketing is one of the marketing and advertising strategies where ordinary people create contents or participate in the marketing campaign.  WHAT’S IN IT  What is User-generated marketing? Nowadays User-generated marketing is used by many big companies.  When ordinary people create content and be a part of the marketing campaign […]

The Power of Network Effect – Why is it so valuable?

Living in a society controlled by network invention, people can easily connect to services available in the market and with each other. Networking has tremendous effects as it has not only helps in connecting with other people but also helps in marketing your business or products. Networking has completely changed the rules to not only […]

Product Sampling l Way to Market your Brand

There’s nothing like getting something for free. Isn’t it? It is tough and challenging to promote a new product in the market because it already has similar products. You have to satisfy your end customers that the products you are giving are better than your competitors’ products. But you also need to convince them to […]

How to Craft Your 60-Second Elevator Pitch?

Can you think of selling your business or product in just 60 – seconds? Imagine you have to impress your client or your investor in just 60-seconds of your meet. But is it possible? Yes, it is possible. Have you heard about the term “Elevator Pitch”? And do you know how it can help you? […]

The Ultimate Guide of Brand Equity in Marketing

Every organization wants to advertise the products and services in the market, which can impact consumers.  ‘Brand equity’ is the best way to rule your company’s marketing and earn a profit. It is a strategy that provides the best experience to the stakeholders of your company. Brand equity is a known phrase in the marketing […]

What is Freemium? The Ultimate Guide to the Freemium Business Model

Do you know what a freemium business model is? The Freemium business model is a type of model that creates to market the product software as a service by the companies. It becomes easy to sell the product without spending so much money. It helps attract the customers by providing a few features of the […]

Everything You Need to Know About Zero Dollar Marketing

Do you know how big companies get large scale sales without spending a considerable amount of money on marketing? The answer is zero dollar marketing, as we all know that the Internet is the future. The big companies use the Internet for marketing with no or negligible cost.  It is becoming popular among companies, and […]