The Ultimate Guide of Brand Equity in Marketing

Every organization wants to advertise the products and services in the market, which can impact consumers.  ‘Brand equity’ is the best way to rule your company’s marketing and earn a profit. It is a strategy that provides the best experience to the stakeholders of your company. Brand equity is a known phrase in the marketing […]

What is Freemium? The Ultimate Guide to the Freemium Business Model

Do you know what a freemium business model is? The Freemium business model is a type of model that creates to market the product software as a service by the companies. It becomes easy to sell the product without spending so much money. It helps attract the customers by providing a few features of the […]