What is Cross-Media Marketing? Benefit, Example & Strategy
Cross-media marketing is also known as multichannel marketing and In this type of marketing companies do cross-promotion, in which companies commit to doing something outside of traditional advertising. They also include extra appeals by combining digital marketing because consumers are affected by several kinds of media. So, in simple language promotion of your marketing message […]
What is Defensive Marketing? Complete Guide
Every industry has a leader. The leader always has the most extensive customer base, have more sales and revenue. Thus, the leader can still spend more money on their marketing effort. Regardless of the fact, their position as a market leader can always be under threat. Staying on the top for an extended period is […]
What is Corporate Marketing? Complete Guide
Corporate marketing is a type of marketing in which the marketers are responsible for determining who are the potential customers of a company, and the timings will be used to reach the customer. Hence, The purpose of corporate marketing is to strengthen your relationship with your customer, build a sharp brand image, promote the company, […]