Everything you need to know about Consumer-Generated Marketing
So, Do you remember the “Pepsi- Crash the Pepsi IPL” campaign of Ranbir Kapoor and Virat Kohli?. It is a campaign of Consumer-Generated Marketing or Customer Engagement Marketing (CGM) Hence, Pepsi launched the ad campaign in India in which the company asked the viewers to create an IPL ad with Pepsi and upload it through […]